About
Brand Roots
Purpose
All About Locs is rooted in pride and nurtures the loc community by delivering top tier hair care maintenance.
Vision
We empower the loc community with knowledge and encourage positive self-expression through healthy and stylish hair.
Mission
The mission of All About Locs is to provide the greater loc community with education, beautification and inspiration through meaningful outreach and original products. The brand strives to become a trusted go-to resource for anyone embarking on their loc journey.
Our Values
Freedom
Many people who embark upon the loc journey find a truly liberating experience. It marks the first time in their lives when they just let their hair “be free” and do its own thing. And with that they are freed from “traditional” beauty standards and released from the notion to “fix” their hair. The loc lifestyle is notoriously low maintenance and stress-free, hence freedom is a core value of All About Locs.
Family
All About Locs strives to cultivate a community that feels like a family of kinfolk. People who choose to loc their hair come from all walks of life and backgrounds. What connects and unites the community is a deep respect of the loc journey and an appreciation for nappy hair.
Femininity
The All About Locs logo includes a figure of a woman and a tree intertwined with strong roots representing divine feminine energy. Feminine traits include nurturing, gentleness, empathy, humility, flexibility, sensitivity, intuition, collaboration, and patience. Women are the natural care takers of the world, and All About Locs is symbolic of feminine nurturing.